adidas | Bozcaada Half Marathon ‘22
In 2022, We held the Bozcaada Half Marathon which we have been organizing under the name sponsorship of adidas since 2019, after a 2-year mandatory pandemic break. We covered the event that has been held between 3-5 June, within the scope of the global sustainability project “Run For the Oceans” by adidas. In this context, we carried our sustainability messages to the field with activities and fictions that will touch the lives of our target audience. adidas Bozcaada Half Marathon was shown as a successful case globally, standing out among the sustainability-themed adidas events held all over the world.
We have been constructing the Bozcaada Half Marathon as Turkey's most sustainable sports event since 2019, under the sponsorship of adidas.
Nearly 1500 runners participated in the 21K and 10K races, which took place between 3-5 June in 2022.
Due to the event, we calculated the carbon emission caused by the ferry transportation between Geyikli-Bozcaada and neutralized it in cooperation with ÇEVKO.
We collected the plastic bottles of the water consumed during the races in special barrels placed along the track and recycled them.
We generated the commemorative medals we gave to those who finished the race from Bozcaada, by recycling the metal waste we collected.
Other work
Türkiye Girişimcilik VakfıTurkey Entrepreneurship Foundation - 360° Communication