adidas - Bozcaada Half Marathon ‘22

In 2022, We held the Bozcaada Half Marathon which we have been organizing under the name sponsorship of adidas since 2019, after a 2-year mandatory pandemic break. We covered the event that has been held between 3-5 June, within the scope of the global sustainability project “Run For the Oceans” by adidas. In this context, we carried our sustainability messages to the field with activities and fictions that will touch the lives of our target audience. adidas Bozcaada Half Marathon was shown as a successful case globally, standing out among the sustainability-themed adidas events held all over the world.