Eti Pronot

As a trusted brand offering gluten-free products for individuals with celiac disease and gluten sensitivity, Eti Pronot aimed to raise awareness during this year’s Celiac Awareness Month. To help bring that intention to life, we created a heartfelt awareness film — but not in the conventional way. This time, we stepped outside traditional production methods and embraced AI-assisted visual creation tools. The film brought to life characters of various ages and lifestyles through visuals generated with the support of artificial intelligence. In doing so, it became an innovative project not only in its message but also in the way it was produced.