KAYA GROUP – BRANDING and CORPORATE IDENTITY
The iconic logo of Kaya Group, originally designed by the world-renowned design studio Chermayeff & Geismar & Haviv, had built a strong brand legacy over the years. However, evolving digital needs and an expanding range of touchpoints made it necessary to revisit this established visual system and adapt it to today’s world.
As part of this project, we went beyond modernizing
the logo and developed an end-to-end corporate identity system for Kaya Group. While preserving the logo’s original character and historical value, we refined its form, clarified its proportions, and created a structure that performs more effectively across digital platforms.
The resulting corporate identity—through its typography,
color palette, and application principles—establishes a consistent, contemporary, and trustworthy brand language across all touchpoints. This renewed visual system successfully reflects Kaya Group’s forward- looking vision while honoring its strong heritage.