Sigola - Branding & Corporate Identity

Koçfinans, the finance company of Koç Holding, with whom we have been working for many years, approached us for the creation of a new agency brand to provide services in the insurance sector. The process began with Koçfinans' brief to enter the insurance sector, and we progressed step by step. Starting with market research, the process continued with strategic planning and new brand positioning. We created the brand name and slogan, followed by the development of the logo and corporate identity for the new brand. Determining the communication strategy for the brand, we prepared its visual world using a combination of illustrative and real photographs.