Sigola - Branding & Corporate Identity
Koçfinans, the finance company of Koç Holding, with whom we have been working for many years, approached us for the creation of a new agency brand to provide services in the insurance sector. The process began with Koçfinans' brief to enter the insurance sector, and we progressed step by step. Starting with market research, the process continued with strategic planning and new brand positioning. We created the brand name and slogan, followed by the development of the logo and corporate identity for the new brand. Determining the communication strategy for the brand, we prepared its visual world using a combination of illustrative and real photographs.
Until we arrived at the name of our brand, Sigola, we prepared three different presentations consisting of 65 different suggestions.
We finalized the name Sigola in the third presentation.
We were more fortunate in the slogan aspect; we reached and received approval for the slogan "Insure the Short Way" in the first presentation for Sigola.
Our new brand Sigola, will provide services in the field through Koçfinans contracted dealers, as well as digitally through sigola.com.tr.
Other work